Staying consistent on social media can be a daunting task for any individual. As a creator and small business owner, your online social presence is crucial to building a loyal customer and fan base that, ultimately, will help you increase revenue and open up doors to many growth opportunities.
In this workshop, Colleen will walk you through the essentials in crafting a sustainable model for keeping your content consistent without feeling the overwhelm and dread that typically comes with managing a social account. You'll learn how to develop a social media strategy customized to your brand needs and mission. Learn how to put your innate creativity to use and tap into skills that will help you tailor the exact type of social media content your audience wants to see, and that you actually feel comfortable creating.
Objectives:
Understanding the basics of a social media and content strategy
Crafting a tone of voice
Building a content calendar
Staying true to your brand mission and values
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Classes are priced at a sliding scale, with a suggested donation of $150 for the whole series & $25 for individual classes.
We are also offering an option to purchase a 3-class bundle for a suggested donation of $50.
MEET THE INSTRUCTOR
BIO:
Colleen "Coy" Viana is on a mission to build more inclusive and equitable media spaces, both digitally and IRL. Her decade-long experience in entertainment marketing led her to freelancing full-time as an impact-driven strategist and consultant. She has implemented her content methodology across entities like Spotify, Hulu, YouTube, and Universal Pictures to create elevated and intentional content strategies. As a first generation Filipina-American, Coy is fueled by passion, ancestral guidance, and copious amounts of pop culture and boba consumpt